All advertising tools including online advertisements help companies sell a greater amount of their products and services, inform consumers about new products or special promotions that they are offering, companies can get the word out about specific ideas that the company has on certain topics, and increase their overall brand awareness. The difference between online advertising and other forms of advertising is that online advertising has ways to track how successful it is. The success of your online advertisements can be measured by determining the rate of your click-through, looking at page impressions, or reviewing the cost associated with every sale. You can check such things with website stat counters (We prefer using Google Analytics though).

When businesses use advertisements online they will more than likely be required to purchase space within websites that have a high amount of traffic in order to display their ad. Some websites will perform advertisement exchanges with companies. The purpose of this article is to discuss all the different types of advertisements that are available online, more information about the various types can be found on newmedium.biz.

The first forms of online advertisement that will be discussed are banner advertisements. Banner advertisements are among the first advertisements that were ever used on the internet. Banners allow companies to highlight the products and services that they provide along with any promotions that they may be running. When internet surfers click on the banner they will be directed to the official website of your company. The primary manner in which spaces for the banners are sold is through banner views or impressions; occasionally they are sold as click-thrus. In order to establish a banner advertisement companies can participate in banner exchanges, which means a website will display you advertisement in exchange for your company to display theirs, they can pay a publisher site who will post your company's banner, or a banner network can be paid.

The second form of online advertisement is pop-up ads. Their popularity has declined due to more and more internet surfers using pop-up blockers. These blockers cause it to be a waste of money to invest in this type of advertisement approach.

Floating advertisements show up when individuals first visit a webpage, the ad will "float" on the page you are viewing for no more than thirty seconds. While being displayed on the screen viewers will not be able to see what they are trying to see on whatever webpage they have gone to. Every time the site is refreshed the ad will show up again. Some of the reasons why floating advertisements are so popular are because they command the attention of the viewers, they are animated; they are similar to television ads because they contain audio and video, they monopolize the entire computer screen, and their click-through rate is high.

Interstitial advertisements are found within the web appearing in between the pages that have been requested by the users. This type of advertisement is especially desirable for ads that use big graphics, media that streams, and applets.

Takeover ads do just that, they take over the visited web page. The ad will first be viewed when the page is first gone to, it will continue to be seen throughout the page in the form of side bars, banners, and even buttons. This type of advertisement also has a high rate of click-thrus.